2025 Highlights & Looking Ahead

A Strong Year of Growth and Strategic Evolution

This year was a strong and defining one for Latin2Latin Marketing + Communications. As we celebrated 18 years in business, the year reflected meaningful client work, professional growth, and an evolution in how we support brands.

Throughout the year, we partnered with a diverse group of organizations across industries and markets, including United Way Broward, PRCCI, Rhaeos, UnidosUS, Liderman USA, Telemundo PR, Sur 180 Therapeutics, Hispanic Unity of Florida, Fiorucci, Metro Group Corp, Curanova Group, and Box Gang Manufacturing, among others. These collaborations reflect both the trust our clients place in us and the breadth of our work—from marketing and communications to higher-level strategic guidance.

As our client portfolio expanded, so did the scope of our work. Increasingly, we were engaged to support strategic planning, market entry, positioning, and growth decisions, marking a natural progression of our expertise.

With teams across the United States, Puerto Rico, and Spain, we bring a global perspective grounded in cultural and market insight. Our deep expertise in the Hispanic market remains core to who we are, while our work continues to evolve beyond traditional multicultural marketing—combining strategy, innovation, and human understanding to help brands grow and compete in an increasingly complex marketplace.

2026: Redefining L2L and Moving Toward Integrated Growth

As we look toward 2026, we are evolving from Latin2Latin to L2L, a broader acronym that reflects our expanded focus and the work we are already doing. More than an agency, we are evolving into an Integrated Growth Partner, supporting clients at the intersection of strategy, insight, and execution.

This evolution is guided by three core principles:

• Logic2Lead: Using data, market intelligence, and strategic thinking to guide decisions.

• Listen2Leverage: Actively listening to clients and consumers to turn insight into opportunity.

• Leverage2Lead: Building trust, influence, and momentum through meaningful connections.

Our focus is on helping partners move with clarity and confidence, positioning them not just to adapt, but to grow with purpose and long-term impact.

As we close out the year, we want to thank our clients, partners, and collaborators for their trust and support. We wish everyone a joyful holiday season and a New Year filled with health, growth, and new opportunities.

-Mindy & the Gang!