Today we’d like to introduce you to Arminda Figueroa. Hi Arminda, can you start by introducing yourself? We’d love to learn more about how you got to where you are today? If you want to understand where my drive comes from, you have to look back at my childhood in Puerto Rico. I didn’t learn business in a boardroom; I learned it at my paternal grandparents’ gas station. I was the kid who was eager to pump gas and serve customers, learning early on that business is fundamental
This year was a strong and defining one for Latin2Latin Marketing + Communications. As we celebrated 18 years in business, the year reflected meaningful client work, professional growth, and an evolution in how we support brands.
In just 24 hours, a culturally intelligent media campaign in Puerto Rico helped Rhaeos nearly double patient recruitment for its FlowSense clinical trial—exceeding goals by 25%. This success proves that trusted local voices and traditional media can break through where digital alone cannot.
