Everything I’m about to share comes from knowing this market: growing up there, building a career in the island and in the mainland, and spending nearly two decades helping companies navigate it.

Some reputations are built through marketing. Metro Group Corp.’s was built through four and a half decades of showing up - maintaining hospitals, corporate campuses, and commercial facilities across Puerto Rico through economic cycles, natural disasters, and everything in between. Family-owned since its founding, Metro Group is not just a player in Puerto Rico’s commercial facilities management sector. They are part of its foundation. What they needed was not more recognitio

AI can move fast, but real growth comes from human understanding. At L2L, we combine technology, experience, and trust to create meaningful brand connection.

Today we’d like to introduce you to Arminda Figueroa. Hi Arminda, can you start by introducing yourself? We’d love to learn more about how you got to where you are today? If you want to understand where my drive comes from, you have to look back at my childhood in Puerto Rico. I didn’t learn business in a boardroom; I learned it at my paternal grandparents’ gas station. I was the kid who was eager to pump gas and serve customers, learning early on that business is fundamental

This year was a strong and defining one for Latin2Latin Marketing + Communications. As we celebrated 18 years in business, the year reflected meaningful client work, professional growth, and an evolution in how we support brands.

In just 24 hours, a culturally intelligent media campaign in Puerto Rico helped Rhaeos nearly double patient recruitment for its FlowSense clinical trial—exceeding goals by 25%. This success proves that trusted local voices and traditional media can break through where digital alone cannot.

Arminda “Mindy” Figueroa reflects on her transformative sabbatical in Madrid and Latin2Latin Marketing’s 18th anniversary.

United Way of Broward County & L2L launched United for Seniors, a platform specifically designed to bring Hispanic seniors together online.

Discover how our company is revolutionizing work-life balance with our four-day workweek and remote work initiatives.