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Local Voices, Real Impact: Traditional Media Boosts Rhaeos Patient Recruitment in Record Time
In just 24 hours, a culturally intelligent media campaign in Puerto Rico helped Rhaeos nearly double patient recruitment for its FlowSense clinical trial—exceeding goals by 25%. This success proves that trusted local voices and traditional media can break through where digital alone cannot.
Mindy Figueroa
Aug 214 min read
A Year of Growth, Reflection, and Opportunity
Arminda “Mindy” Figueroa reflects on her transformative sabbatical in Madrid and Latin2Latin Marketing’s 18th anniversary.
Mindy Figueroa
Feb 43 min read
Bridging the Digital Divide: A Unique Online Community for Hispanic Seniors Brings a New Era of Connection and Support
United Way of Broward County & L2L launched United for Seniors, a platform specifically designed to bring Hispanic seniors together online.
Arminda Figueroa
Oct 17, 20244 min read
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