This year was a strong and defining one for Latin2Latin Marketing + Communications. As we celebrated 18 years in business, the year reflected meaningful client work, professional growth, and an evolution in how we support brands.

In just 24 hours, a culturally intelligent media campaign in Puerto Rico helped Rhaeos nearly double patient recruitment for its FlowSense clinical trial—exceeding goals by 25%. This success proves that trusted local voices and traditional media can break through where digital alone cannot.

Arminda “Mindy” Figueroa reflects on her transformative sabbatical in Madrid and Latin2Latin Marketing’s 18th anniversary.